Bisset Adams is working as design consultant on the European rollout of the new ‘Fordstore’ concept, providing design pack for dealers implementing the new branding.

The Fordstore is a new concept for chosen Ford retailers, offering a new and engaging retail experience, with a series of zones which invite the customer to navigate the new space, and creating a consistent and compelling brand experience. Fordstores feature the new ‘Vignale’ lounge, a premium area where customers can experience the Vignale brand and personalized service at their leisure.

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